Sunday, December 30, 2007

The Land That The Modern World And Advertising Forgot

I know that you've seen at least one of these over at Katie's blog and after seeing these politically incorrect ads from The Daily Mail? Let's face it, you've really come really come a long way baby...at least, advertising-wise. The caption that accompanies each advert is in blue Trebuchet.


1930s: You do all the household chores - and still look fresher every day, darling. What's your secret? A bowl of Kellogg's PEP vitamin cereal for breakfast, naturally.
"So the harder a wife works, the cuter she looks!" Wha? Just keep believing that pal. When all of her ribs are showing, even through that apron and her teeth are falling out (from the meth in that cereal), how cute will she be then? I guess it was okay to rock the zombie-look back in the '30s.
Note also that The Daily Mail misspelled "household" in that caption, ha!


1953: Husband furious because you've missed the post? The Pitney-Bowes Postage Meter prints the stamp and seals the envelope all in one go.

Um, excuse me? Outside of a couple of backward Third World countries with their utter bullshit about honor, where and when is it ever legal to kill a woman? I repeat, it is not acceptable, but I imagine that among even psychopaths, going O.J. over postage is even less acceptable.

1953: You don't need a knife, a bottle opener or even your husband to unscrew the cap of this bottle - just a little twist of the Alcoa HyTop Closure, made of pure aluminium, and that ketchup is ready to pour.

Overt phallic imagery aside, this actually testifies to how slow men can be. You see, if it is a smaller than a jar that is three inches wide? She can open it herself, fellas. She just wants you to think that you are stronger than you really are.

1970: Your wife won't be able to stall the car or grind the gears - and there's even one pedal fewer to confuse her with the Mini Automatic.

Is that Goldie Hawn? I believe that's Goldie Hawn! At any rate, I'm not going to debate which of the sexes drives better, I've known some women that could give Dale Jr. a run for his money. However, I will tell you that BMWs, Saabs, food, texting, overwork, and cell phones have made both sexes equally bad, behind the wheel.
This also shows how far we have come, you think that an advertiser would ask Kate Hudson to stoop to this?

Labels:

8 Comments:

Blogger jewgirl said...

You are my new hero! The sexism back in the day was so rampant. Yes, it's changed, to some degree. We stil have mishagos to resolve.

PS: love the images/captions and your commentary. So funny.

Mon Dec 31, 09:07:00 AM PST  
Blogger Writeprocrastinator said...

Katie-lah,

I knew it was bad, but this stuff is out of hand. How could anyone antagonize their audience and expect them to come back? It certainly explains the crickets around here.

"We stil have mishagos to resolve."

You will have me fluent in Yiddish, yet.

Mon Dec 31, 11:17:00 PM PST  
Blogger Dale said...

I think it's Ashlee Simpson behind the wheel. Is it always illegal to kill her?

Tue Jan 01, 06:04:00 AM PST  
Blogger Bubs said...

These are fascinating artifacts, fer sure. But if you think about it, we've got a whole different set of ridiculous stereotypes in advertising today, what my wife likes to refer to as "mooks and midriffs"

Look at most advertising aimed at anyone between the ages of 25 and 40 and it falls into the mook/midriff category, especially beer ads.

Wed Jan 02, 09:52:00 AM PST  
Blogger Writeprocrastinator said...

Dale,

Careful what you say. You just might wind up frozen with fear in an elevator, as either Ashlee's greatest hits are piped in or even the rhinoplasty rabid rabbit, herself, serenades you.

Bubs,

I see Missus Bubs isn't the only detective in the household. Hell, that seems to be the basis of all modern sitcoms, too.

Thu Jan 03, 07:03:00 AM PST  
Blogger angel said...

woah... those are real ads? i woulda never believed them!!!

Thu Jan 03, 10:25:00 PM PST  
Blogger Dale said...

You mean her greatest hit don't you?

Fri Jan 04, 06:10:00 AM PST  
Blogger Writeprocrastinator said...

Angel,

Apparently so. Scary, huh?

Dale,

I've only heard one of them, as I weaned Procrastinator Junior off of Radio Disney, fairly early. I imagine though that just like her sister, they pushed about a dozen songs to go along with her "reality" show.

Fri Jan 04, 07:05:00 AM PST  

Post a Comment

Links to this post:

Create a Link

<< Home